24.06.2024

Driving Change: Election Manifestos and Opportunities in DDaT 

As the general election approaches, the party manifestos have been unveiled. While the party manifestos do not delve deeply into digital initiatives, they still provide a glimpse into potential trends and investments that could shape the future landscape for DDaT professionals. Here’s a breakdown of what the manifestos mean for key areas of technology and what we can expect in the coming years.

Healthcare IT: A Digital Health Revolution

One of the most prominent areas of focus across the manifestos is healthcare. The Conservative Party has pledged £3.4 billion for new technology to transform the NHS, focusing on AI to free up doctors’ and nurses’ time, digitising processes, and enhancing the NHS App. Labour plans to implement an NHS innovation and adoption strategy, which includes transforming the NHS App to provide more robust features and support for clinical trials. The SNP is also emphasising digital health with plans for a Digital Mental Health programme and enhancing video consultations through the Near Me service.

Opportunities: Virtual Wards, integrated discharge systems, telemedicine solutions, and health informatics roles will be in high demand. Skills in AI development and user-centric healthcare tech will be crucial. Specific roles include Centre of Excellence Consultant, RPA Consultant, Solution Architect, Enterprise Architect, Innovation/AI Consultant, RPA Developer, Virtual Ward Project Manager, and Virtual Ward Business Analyst.

Data Analytics and AI: Harnessing the Power of Data

Labour’s manifesto highlights the creation of a National Data Library to bring together research programmes and support data-driven public services. This initiative, along with Labour’s broader industrial strategy supporting AI development, underscores the growing importance of data analytics and AI in public services.

Opportunities: Roles in data analytics, AI model development, and data governance are on the rise. Skills in ethical AI, machine learning, and data privacy will be essential. Specific roles include ESR & EPR BI Managers, programme management in UEC/Elective/Cancer recovery, and data analytics for real-time decision-making.

Cybersecurity: Protecting Public Sector Data

As digital transformation accelerates, so does the need for robust cybersecurity measures. The Conservative Party has pledged to double digital and AI expertise in the Civil Service, which includes enhancing cybersecurity capabilities. Ensuring the security of digital health records, government databases, and regulatory frameworks will be paramount.

Opportunities: Cybersecurity specialists will be in high demand, with roles like CISO, Cyber Security Analyst, SOC Analyst/Manager, Penetration Tester, Ethical Hacker, and Cloud Security Architect. Skills in threat detection, incident response, and data protection compliance are vital.

Digital Inclusion and Connectivity: Bridging the Digital Divide

The SNP and Plaid Cymru have both emphasised the importance of building digital infrastructure and enhancing connectivity, particularly in underserved areas. The SNP’s focus on digital inclusion aims to ensure that all citizens can benefit from digital services, reflecting a broader trend towards reducing the digital divide.

Opportunities: Infrastructure development roles, network engineering, and community engagement are key. Project management skills and expertise in expanding digital access are crucial. Specific roles include Data Analyst, Data Scientist, Data Engineer, Infrastructure Engineer, and Cloud Infrastructure Architect.

Regulatory and Compliance Tech: Keeping Pace with Innovation

Labour’s plan to establish a Regulatory Innovation Office aims to modernise the UK’s regulatory framework, particularly in response to rapid technological advancements. This office will help regulators update regulations, speed up approval timelines, and address issues that span multiple sectors.

Opportunities: Roles in regulatory technology, compliance solutions, and automating regulatory processes will be in demand. Expertise in regulatory requirements and translating them into technical solutions is crucial. Key positions include Data Protection Officer, Governance & Compliance Manager, and GDPR/FOI compliance roles.

Regardless of the result the upcoming election represents a pivotal moment for DDaT professionals. The anticipated investments and focus areas highlighted in the manifestos indicate a promising future with numerous opportunities in the public sector. By aligning their skills with these emerging trends, DDaT professionals can play a significant role in shaping the UK’s digital landscape.

Latest insights

Whatever you do, don’t wait, instead seize the moment!

Embracing the moment can be tricky for the public sector. With business-as-usual firefighting, multiple change projects on the go at any point in time, and major infrastructure programmes taking place all under the same organisation, navigating all of this is no small feat. So how do clients make sense of it all in a coherent…

Leadership Update at Keystream

[London, 07/04/2025] – Keystream today announces that Andrew Jukes, co-founder and Chief Operating Officer, will be stepping down from the business. Since co-founding Keystream, Andrew has played a pivotal role in shaping the company’s growth and operational strategy, helping to build a people-first culture and driving performance across both the recruitment and consulting divisions. Johnny…

On the Frontline of Change: My Role as Cutover Manager in an EPR Go-Live

In healthcare, change doesn’t happen in the background. It happens in real time, where patients are being treated, clinicians are making decisions, and every second counts. So, when we implemented a new Electronic Patient Record (EPR) system, it wasn’t just a digital upgrade. It was a major transformation in how care is delivered. As the…

Reflections from Rewired 2025

If there’s one message that echoed across Rewired 2025, it’s this: before digital transformation can succeed, the basics need to be right. That might sound simple, but in a climate of shifting structures, tighter budgets, and growing demand, it’s anything but. Across panels, keynotes, and informal conversations, it was clear the digital health community is…

Keeping NHS Care on Track: Why Improving Access is a Logistics Challenge, Not Just a Clinical One

The NHS 2025/26 Planning Guidance sets clear targets for improving elective, emergency, and cancer care. But if we’re serious about reducing waiting times and improving access, we need to shift our perspective. Right now, the focus is on clinical capacity – do we have enough doctors, nurses, beds, or scanners? While this is important, it…

Integrated Care: Bridging the Digital Disconnect 

Recent discussions around NHS England’s digital transformation efforts have highlighted a growing challenge: while integrated care is the goal, the digital infrastructure supporting it remains fragmented. Interoperability issues, inconsistent adoption of technology, and a lack of cohesive strategy have resulted in a system that struggles to deliver on its promise of seamless, joined-up services.  Integrated…

January Reflections: Resolutions, Data, and the Art of Structuring Chaos

Every January, I start the year with a plan. A structured, well-thought-out roadmap for the year ahead. It begins with data collection—pulling information from different sources, categorising it, scaling options, and arranging them neatly into a structured list. I analyse, prioritise, refine. And then? Well, just like most well-intentioned plans, it all gets reshuffled, adjusted,…

Go Live Is Just the Beginning: Why Digital Success Depends on People

When it comes to digital transformation in healthcare, go live is often celebrated as a milestone, sometimes the milestone. But as we explored in our recent webinar, go live is far from the finish line. It is just the beginning of a much bigger journey. The real work starts after the switch is flipped, and…

Benefits are like Pokemon – you’ve got to catch them all!

I’ll be the first to admit, I may have over done it on the title. But there is a seriousness to the point I raise. In my experience, I have conversations with client teams who can tell me about all the “fantastic” work they are currently doing or plan to deliver but lack either all…

Go-Live is Just the Beginning: Realising the Full Potential of Digital Transformation in the Public Sector

For many organisations in the public sector, the go-live of a new digital solution is celebrated as the end of a long and complex journey. But in reality, reaching this milestone is only halfway. For a digital solution to deliver its true potential, it must be continually refined to align with the daily workflows of…